The word "logo" is a shortening of the full word "logotype," which is a graphic emblem or symbol; a logo can also contain text or numbers.
Logos are used by individuals, groups, or commercial corporations for purposes of identification and branding because they can become widely recognized. Today, logos are associated with brands or trademarks for goods, services, agencies, and products of all kinds. The Apple computer logo is instantly recognizable as a simplified, stylized...
The word "logo" is a shortening of the full word "logotype," which is a graphic emblem or symbol; a logo can also contain text or numbers.
Logos are used by individuals, groups, or commercial corporations for purposes of identification and branding because they can become widely recognized. Today, logos are associated with brands or trademarks for goods, services, agencies, and products of all kinds. The Apple computer logo is instantly recognizable as a simplified, stylized apple with a bite taken out of its right side. A logo with a white, lowercase "f" in a blue square represents Facebook. .com, for example, uses a square with lines on it, like lined paper for schoolwork, on which a red, lowercase "e" rests, followed by the word "notes."
Of historical note, the first logo to be trademarked was created for Bass Brewery in England in 1876. It combined the red cursive writing of "Bass" with a flourish, also in red, underneath it, and a red triangle topping the word.
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